Doyle, P. (2002). Marketing Management and Strategy (3rd ed.). Prentice Hall.
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Chicago Style (17th ed.) Citation
Doyle, Peter. Marketing Management and Strategy. 3rd ed. Harlow,England: Prentice Hall, 2002.
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MLA (9th ed.) Citation
Doyle, Peter. Marketing Management and Strategy. 3rd ed. Prentice Hall, 2002.
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Warning: These citations may not always be 100% accurate.