Contemporary advertising /

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Bibliographic Details
Main Author: Bovée, Courtland L.
Other Authors: Arens, William F.
Format: Book
Language:English
Published: Homewood, Ill. : Irwin, c1989.
Edition:3rd ed.
Series:The Irwin series in marketing
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Athi-River Campus: Open Shelves

Holdings details from Athi-River Campus: Open Shelves
Call Number: HQ734.T36 2011
Barcode BK84507 Available Place a Hold