Hawkins, D. I., & Tull, D. S. (1993). Essentials of marketing research (6th ed.). Macmillan.
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Citação norma Chicago
Hawkins, Del I., and Donald S. Tull. Essentials of Marketing Research. 6th ed. New York: Macmillan, 1993.
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Citação norma MLA
Hawkins, Del I., and Donald S. Tull. Essentials of Marketing Research. 6th ed. Macmillan, 1993.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.