Advertising theory and practice /

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Bibliographic Details
Main Author: Sandage, C. H. (Charles Harold), 1902-
Other Authors: Fryburger, Vernon Ray, 1918-, Rotzoll, Kim B.
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1983.
Edition:11th ed.
Series:Irwin series in marketing
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