Cita APA (7a ed.)
Aaker, D. A., & Myers, J. G. (1987). Advertising management (3rd ed.). Prentice-Hall.
Cita Chicago Style (17a ed.)
Aaker, David A., y John G. Myers. Advertising Management. 3rd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1987.
Cita MLA (9a ed.)
Aaker, David A., y John G. Myers. Advertising Management. 3rd ed. Prentice-Hall, 1987.
Precaución: Estas citas no son 100% exactas.