Cita APA (7th ed.)
Parasuraman, A. (1986). Marketing research. Addison.
Cita Chicago (17th ed.)
Parasuraman, A. Marketing Research. California: Addison, 1986.
Cita MLA (9th ed.)
Parasuraman, A. Marketing Research. Addison, 1986.
Atenció: Aquestes cites poden no estar 100% correctes.