McDaniel, C., & Gates, R. (1991). Contemporary marketing research. West.
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Chicago Style (17th ed.) Citation
McDaniel, Carl, and Roger Gates. Contemporary Marketing Research. St Paul: West, 1991.
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MLA (9th ed.) Citation
McDaniel, Carl, and Roger Gates. Contemporary Marketing Research. West, 1991.
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Warning: These citations may not always be 100% accurate.