Cita APA

Cravens, D. W. (2003). Strategic marketing (7th ed.). McGraw Hill, Irwin.

Citación estilo Chicago

Cravens, David W. Strategic Marketing. 7th ed. Boston: McGraw Hill, Irwin, 2003.

Cita MLA

Cravens, David W. Strategic Marketing. 7th ed. McGraw Hill, Irwin, 2003.

Warning: These citations may not always be 100% accurate.