Pride, W. M. (1983). Marketing: Basic concepts and decisions (3rd. ed.). Houghton Mifflin.
Citación estilo ChicagoPride, William M. Marketing: Basic Concepts and Decisions. 3rd. ed. Boston: Houghton Mifflin, 1983.
Cita MLAPride, William M. Marketing: Basic Concepts and Decisions. 3rd. ed. Houghton Mifflin, 1983.
Warning: These citations may not always be 100% accurate.