Cita APA (7a ed.)
Pride, W. M., & Ferrell, O. (1987). Marketing: Basic concepts and strategies (5th ed.). Houghton.
Cita Chicago Style (17a ed.)
Pride, William M., y O.C Ferrell. Marketing: Basic Concepts and Strategies. 5th ed. Boston: Houghton, 1987.
Cita MLA (9a ed.)
Pride, William M., y O.C Ferrell. Marketing: Basic Concepts and Strategies. 5th ed. Houghton, 1987.
Precaución: Estas citas no son 100% exactas.