APA (7th ed.) Citation
Pride, W. M., & Ferrell, O. C. (1991). Marketing: Concepts and strategies (7th ed.). Houghton Mifflin Co..
Chicago Style (17th ed.) Citation
Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. 7th ed. Boston, Mass.: Houghton Mifflin Co., 1991.
MLA (9th ed.) Citation
Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. 7th ed. Houghton Mifflin Co., 1991.
Warning: These citations may not always be 100% accurate.