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Essentials of marketing /

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Detalhes bibliográficos
Autor principal:	McCarthy, E. Jerome (Edmund Jerome)
Outros Autores:	Perreault, William D.
Formato:	Livro
Idioma:	inglês
Publicado em:	Homewood, Ill. : Irwin, c1988.
Edição:	4th ed.
Colecção:	The Irwin series in marketing
Assuntos:	Marketing.
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