McCarthy, E. J., & Perreault, W. D. (1987). Basic marketing: A managerial approach (9th ed.). Irwin.
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芝加哥风格引文
McCarthy, E. Jerome, 与 William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Homewood, Ill.: Irwin, 1987.
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MLA引文
McCarthy, E. Jerome, 与 William D. Perreault. Basic Marketing: A Managerial Approach. 9th ed. Irwin, 1987.
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警告：这些引文格式不一定是100％准确.