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Contemporary marketing /

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Detalhes bibliográficos
Autor principal:	Boone, Louis E.
Outros Autores:	Kurtz, David L.
Formato:	Livro
Idioma:	inglês
Publicado em:	Chicago : Dryden Press, c1989.
Edição:	6th ed.
Colecção:	The Dryden Press series in marketing
Assuntos:	Marketing.
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