APA (7th ed.) Citation
Keegan, W. J. (2002). Global marketing management (7th ed.). Prentice Hall.
Chicago Style (17th ed.) Citation
Keegan, Warren J. Global Marketing Management. 7th ed. New York: Prentice Hall, 2002.
MLA (9th ed.) Citation
Keegan, Warren J. Global Marketing Management. 7th ed. Prentice Hall, 2002.
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