Cita APA (7th ed.)

Keegan, W. J. (2002). Global marketing management (7th ed.). Prentice Hall.

Cita Chicago (17th ed.)

Keegan, Warren J. Global Marketing Management. 7th ed. New York: Prentice Hall, 2002.

Cita MLA (9th ed.)

Keegan, Warren J. Global Marketing Management. 7th ed. Prentice Hall, 2002.