Keegan, W. J. (2002). Global marketing management (7th ed.). Prentice Hall.
Cita Chicago (17th ed.)Keegan, Warren J. Global Marketing Management. 7th ed. New York: Prentice Hall, 2002.
Cita MLA (9th ed.)Keegan, Warren J. Global Marketing Management. 7th ed. Prentice Hall, 2002.
Atenció: Aquestes cites poden no estar 100% correctes.