Cita APA (7th ed.)
Lovelock, C. (2004). Services marketing: People, technology, strategy (5th ed.). Prentice Hall.
Cita Chicago (17th ed.)
Lovelock, Christopher. Services Marketing: People, Technology, Strategy. 5th ed. New Jersey: Prentice Hall, 2004.
Cita MLA (9th ed.)
Lovelock, Christopher. Services Marketing: People, Technology, Strategy. 5th ed. Prentice Hall, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.