Cita APA
Berkowitz, E. N., Kerin, R. A., & Rudelius, W. (1986). Marketing. Irwin.
Citación estilo Chicago
Berkowitz, Eric N., Roger A. Kerin, and William Rudelius. Marketing. Boston, MA: Irwin, 1986.
Cita MLA
Berkowitz, Eric N., et al. Marketing. Irwin, 1986.
Warning: These citations may not always be 100% accurate.