Business marketing management : a strategic view of industrial and organizational markets /
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Main Author: | Hutt, Michael D. |
---|---|
Other Authors: | Speh, Thomas W. |
Format: | Book |
Language: | English |
Published: |
Fort Worth, TX :
Harcourt College Publishers,
c2001.
|
Edition: | 7th ed. |
Series: | The Dryden Press series in marketing
|
Subjects: | |
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