Kress, G. (1988). Marketing research (3rd ed.). Prentice Hall.
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Chicago Style (17th ed.) Citation
Kress, George. Marketing Research. 3rd ed. Englewood Cliffs, N.J.: Prentice Hall, 1988.
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MLA (9th ed.) Citation
Kress, George. Marketing Research. 3rd ed. Prentice Hall, 1988.
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Warning: These citations may not always be 100% accurate.