Cita APA (7th ed.)

Drozdenko, R. G., & Drake, P. D. (2002). Optimal database marketing: Strategy, development, and data mining. Sage Pub..

Cita Chicago (17th ed.)

Drozdenko, Ronald G., i Perry D. Drake. Optimal Database Marketing: Strategy, Development, and Data Mining. Thousand Oaks, Calif.: Sage Pub., 2002.

Cita MLA (9th ed.)

Drozdenko, Ronald G., i Perry D. Drake. Optimal Database Marketing: Strategy, Development, and Data Mining. Sage Pub., 2002.