Marketing communications : an integrated approach /
Enregistré dans:
Auteur principal: | Smith, P. R. (Paul Russell), 1957- |
---|---|
Autres auteurs: | Taylor, Jonathan., 1956- |
Format: | Livre |
Langue: | anglais |
Publié: |
London :
Kogan Page,
c2004.
|
Édition: | 4th ed. |
Sujets: | |
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