APA引文

Cravens, D. W. (1991). Strategic marketing (3rd.ed.). Irwin.

芝加哥风格引文

Cravens, David W. Strategic Marketing. 3rd.ed. Homewood, Illinois: Irwin, 1991.

MLA引文

Cravens, David W. Strategic Marketing. 3rd.ed. Irwin, 1991.

警告：这些引文格式不一定是100％准确.