Cita APA

Cravens, D. W. (1991). Strategic marketing (3rd.ed.). Irwin.

Citación estilo Chicago

Cravens, David W. Strategic Marketing. 3rd.ed. Homewood, Illinois: Irwin, 1991.

Cita MLA

Cravens, David W. Strategic Marketing. 3rd.ed. Irwin, 1991.

Warning: These citations may not always be 100% accurate.