Cita APA (7a ed.)

Cravens, D. W. (1991). Strategic marketing (3rd.ed.). Irwin.

Cita Chicago Style (17a ed.)

Cravens, David W. Strategic Marketing. 3rd.ed. Homewood, Illinois: Irwin, 1991.

Cita MLA (9a ed.)

Cravens, David W. Strategic Marketing. 3rd.ed. Irwin, 1991.