APA (7th ed.) Citation

Semenik, R. J., & Bamossy, G. (1993). Principles of marketing: A global perspective. South-Western.

Chicago Style (17th ed.) Citation

Semenik, Richard J., and Gary Bamossy. Principles of Marketing: A Global Perspective. Cincinnati: South-Western, 1993.

MLA (9th ed.) Citation

Semenik, Richard J., and Gary Bamossy. Principles of Marketing: A Global Perspective. South-Western, 1993.