Kotler, P., & Armstrong, G. (1996). Principles of marketing (7th.ed.). Prentice Hall.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 7th.ed. New Jersey: Prentice Hall, 1996.
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MLA (9th ed.) Citation
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 7th.ed. Prentice Hall, 1996.
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