APA-Zitierstil (7. Ausg.)

McQuail, D. (1994). Mass communication theory: An Introduction (3rd ed.). Sage.

Chicago-Zitierstil (17. Ausg.)

McQuail, Denis. Mass Communication Theory: An Introduction. 3rd ed. London: Sage, 1994.

MLA-Zitierstil (9. Ausg.)

McQuail, Denis. Mass Communication Theory: An Introduction. 3rd ed. Sage, 1994.