Schoell, W. F., & Guiltinan, J. P. (1995). Marketing: Contemporary concepts and practices (6th ed.). Prentice Hall.
Citace podle Chicago (17th ed.)Schoell, William F., a Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 6th ed. Englewood Cliffs: Prentice Hall, 1995.
Citace podle MLA (9th ed.)Schoell, William F., a Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 6th ed. Prentice Hall, 1995.
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