Cita APA (7th ed.)

Schoell, W. F., & Guiltinan, J. P. (1995). Marketing: Contemporary concepts and practices (6th ed.). Prentice Hall.

Cita Chicago (17th ed.)

Schoell, William F., i Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 6th ed. Englewood Cliffs: Prentice Hall, 1995.

Cita MLA (9th ed.)

Schoell, William F., i Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 6th ed. Prentice Hall, 1995.