Schoell, W. F., & Guiltinan, J. P. (1995). Marketing: Contemporary concepts and practices (6th ed.). Prentice Hall.
Chicago (17e ed.) BronvermeldingSchoell, William F., en Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 6th ed. Englewood Cliffs: Prentice Hall, 1995.
MLA (9e ed.) BronvermeldingSchoell, William F., en Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 6th ed. Prentice Hall, 1995.
Let op: Deze citaties zijn niet altijd 100% accuraat.