APA (7 वां संस्करण) प्रशस्ति पत्र

Pride, W. M. (1991). Marketing: Concepts and strategies (7th ed.). Houghton Mifflin Company.

शिकागो शैली (17वां संस्करण) प्रशस्ति पत्र

Pride, William M. Marketing: Concepts and Strategies. 7th ed. Boston: Houghton Mifflin Company, 1991.

एमएलए (9वां संस्करण) प्रशस्ति पत्र

Pride, William M. Marketing: Concepts and Strategies. 7th ed. Houghton Mifflin Company, 1991.