Cita APA

Pride, W. M. (1991). Marketing: Concepts and strategies (7th ed.). Houghton Mifflin Company.

Citación estilo Chicago

Pride, William M. Marketing: Concepts and Strategies. 7th ed. Boston: Houghton Mifflin Company, 1991.

Cita MLA

Pride, William M. Marketing: Concepts and Strategies. 7th ed. Houghton Mifflin Company, 1991.

Warning: These citations may not always be 100% accurate.