Pride, W. M. (1991). Marketing: Concepts and strategies (7th ed.). Houghton Mifflin Company.
Chicago-viite (17. p.)Pride, William M. Marketing: Concepts and Strategies. 7th ed. Boston: Houghton Mifflin Company, 1991.
MLA-viite (9. p.)Pride, William M. Marketing: Concepts and Strategies. 7th ed. Houghton Mifflin Company, 1991.
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