Cita APA (7th ed.)

Pride, W. M. (1991). Marketing: Concepts and strategies (7th ed.). Houghton Mifflin Company.

Cita Chicago (17th ed.)

Pride, William M. Marketing: Concepts and Strategies. 7th ed. Boston: Houghton Mifflin Company, 1991.

Cita MLA (9th ed.)

Pride, William M. Marketing: Concepts and Strategies. 7th ed. Houghton Mifflin Company, 1991.