Kotler, P., & Armstrong, G. (1997). Marketing: An introduction (4th ed.). Prentice Hall.
芝加哥风格引文Kotler, Philip, 与 Gary Armstrong. Marketing: An Introduction. 4th ed. New Jersey: Prentice Hall, 1997.
MLA引文Kotler, Philip, 与 Gary Armstrong. Marketing: An Introduction. 4th ed. Prentice Hall, 1997.
警告：这些引文格式不一定是100％准确.