Kotler, P., & Armstrong, G. (1997). Marketing: An introduction (4th ed.). Prentice Hall.
Chicagoスタイル(17版)引用形式Kotler, Philip, , Gary Armstrong. Marketing: An Introduction. 4th ed. New Jersey: Prentice Hall, 1997.
MLA(9版)引用形式Kotler, Philip, , Gary Armstrong. Marketing: An Introduction. 4th ed. Prentice Hall, 1997.
警告: この引用は必ずしも正確ではありません.