Citazione Stile APA (7a Edizione)

Kotler, P., & Armstrong, G. (1997). Marketing: An introduction (4th ed.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary Armstrong. Marketing: An Introduction. 4th ed. New Jersey: Prentice Hall, 1997.

Citatione MLA (9a ed.)

Kotler, Philip, e Gary Armstrong. Marketing: An Introduction. 4th ed. Prentice Hall, 1997.