APA-viite (7. p.)

Kotler, P., & Armstrong, G. (1997). Marketing: An introduction (4th ed.). Prentice Hall.

Chicago-viite (17. p.)

Kotler, Philip, ja Gary Armstrong. Marketing: An Introduction. 4th ed. New Jersey: Prentice Hall, 1997.

MLA-viite (9. p.)

Kotler, Philip, ja Gary Armstrong. Marketing: An Introduction. 4th ed. Prentice Hall, 1997.