Kotler, P., & Armstrong, G. (1997). Marketing: An introduction (4th ed.). Prentice Hall.
Dyfyniad Arddull ChicagoKotler, Philip, and Gary Armstrong. Marketing: An Introduction. 4th ed. New Jersey: Prentice Hall, 1997.
Dyfyniad MLAKotler, Philip, and Gary Armstrong. Marketing: An Introduction. 4th ed. Prentice Hall, 1997.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.