APA (7th ed.) Citation

Zikmund, W. G., & D'Amico, M. (1996). Marketing (5th ed.). West Publishing.

Chicago Style (17th ed.) Citation

Zikmund, William G., and Michael D'Amico. Marketing. 5th ed. Minneapolis: West Publishing, 1996.

MLA (9th ed.) Citation

Zikmund, William G., and Michael D'Amico. Marketing. 5th ed. West Publishing, 1996.