Marketing research /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Massachusetts :
Addison-Wesley,
c1998.
|
| Subjects: | |
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| 100 | 1 | |a Lehmann, Donald R. | |
| 245 | 1 | 0 | |a Marketing research / |c Donald R. Lehmann. |
| 260 | |a Massachusetts : |b Addison-Wesley, |c c1998. | ||
| 300 | |a xx,780 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a Gupta, Sunil. | |
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