APA citiranje

Lehmann, D. R., & Gupta, S. (1998). Marketing research. Addison-Wesley.

Chicago Style (17th ed.) Citation

Lehmann, Donald R., and Sunil Gupta. Marketing Research. Massachusetts: Addison-Wesley, 1998.

MLA citiranje

Lehmann, Donald R., and Sunil Gupta. Marketing Research. Addison-Wesley, 1998.