Cita APA

Burns, A. C., & Bush, R. F. (2000). Marketing research (3rd.ed.). Prentice Hall.

Citación estilo Chicago

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 3rd.ed. Upper Saddle River: Prentice Hall, 2000.

Cita MLA

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 3rd.ed. Prentice Hall, 2000.