Marketing management : strategies and programs /

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Bibliographic Details
Main Author: Guiltinan, Joseph P.
Other Authors: Paul, Gordon W.
Format: Book
Language:English
Published: New York : McGraw - Hill, c1988.
Edition:3rd ed.
Series:McGraw - Hill series in marketing
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Athi-River Campus: Open Shelves

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Call Number: BX4827.P3G74
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