Lua APA (7ú heag.)

Guiltinan, J. P., & Paul, G. W. (1988). Marketing management: Strategies and programs (3rd ed.). McGraw - Hill.

Lua i Stíl Chicago (17ú heag.)

Guiltinan, Joseph P., agus Gordon W. Paul. Marketing Management: Strategies and Programs. 3rd ed. New York: McGraw - Hill, 1988.

Lua MLA (9ú heag.)

Guiltinan, Joseph P., agus Gordon W. Paul. Marketing Management: Strategies and Programs. 3rd ed. McGraw - Hill, 1988.

Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.