APA (7th ed.) Citation

Guiltinan, J. P., & Paul, G. W. (1988). Marketing management: Strategies and programs (3rd ed.). McGraw - Hill.

Chicago Style (17th ed.) Citation

Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. 3rd ed. New York: McGraw - Hill, 1988.

MLA (9th ed.) Citation

Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. 3rd ed. McGraw - Hill, 1988.