Cita APA (7th ed.)

Guiltinan, J. P., & Paul, G. W. (1988). Marketing management: Strategies and programs (3rd ed.). McGraw - Hill.

Cita Chicago (17th ed.)

Guiltinan, Joseph P., i Gordon W. Paul. Marketing Management: Strategies and Programs. 3rd ed. New York: McGraw - Hill, 1988.

Cita MLA (9th ed.)

Guiltinan, Joseph P., i Gordon W. Paul. Marketing Management: Strategies and Programs. 3rd ed. McGraw - Hill, 1988.