Guiltinan, J. P., & Paul, G. W. (1988). Marketing management: Strategies and programs (3rd ed.). McGraw - Hill.
Chicago Style (17. basım) AtıfGuiltinan, Joseph P., ve Gordon W. Paul. Marketing Management: Strategies and Programs. 3rd ed. New York: McGraw - Hill, 1988.
MLA (9th ed.) AtıfGuiltinan, Joseph P., ve Gordon W. Paul. Marketing Management: Strategies and Programs. 3rd ed. McGraw - Hill, 1988.
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