APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. (1989). Marketing management: Knowledge and skills (2nd ed.). IRWIN.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills. 2nd ed. Boston: IRWIN, 1989.

MLA (9th ed.) Citation

Peter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills. 2nd ed. IRWIN, 1989.