Peter, J. P., & Donnelly, J. H. (1989). Marketing management: Knowledge and skills (2nd ed.). IRWIN.
Chicago Style (17. basım) AtıfPeter, J. Paul, ve James H. Donnelly. Marketing Management: Knowledge and Skills. 2nd ed. Boston: IRWIN, 1989.
MLA (9th ed.) AtıfPeter, J. Paul, ve James H. Donnelly. Marketing Management: Knowledge and Skills. 2nd ed. IRWIN, 1989.
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