Rathmell, J. M. (1974). Marketing in the service sector. Winthrop.
Tohutoru Kātū Chicago (17th ed.)Rathmell, John M. Marketing in the Service Sector. Massachusetts: Winthrop, 1974.
Tohutoro MLA (9th ed.)Rathmell, John M. Marketing in the Service Sector. Winthrop, 1974.
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